Harmon Hall
July 23, 2019
El Imparcial

At a Glance

Challenge: Find a cloud solution as a secure tool that increases the productivity of their organization.

Solution: Migrate to a unified multi-solution platform that promotes collaborative work, security and accessibility, ensuring growth in productivity through the use of G Suite.

About El Imparcial

EL IMPARCIAL is an independent newspaper of Sonora, with timely and truthful information coverage, whose mission is to contribute to the growth of its community and the strengthening of its values through a journalism of excellence, the best service and a high human development of their staff.

Following their ideals, they allowed the newspaper to enjoy a great acceptance and that the number of its readers increase gradually, making the newspaper extend to the broader sector and social nuclei. Thanks to this, EL IMPARCIAL has maintained a constant development and positioned itself as the most important newspaper in the Northwest of Mexico.

During its growth, the newspaper expanded its journalistic organization in Baja California with LA CRÓNICA of Mexicali, and with FRONTERA in Tijuana. Subsequently, it expanded from print media to digital media, consolidating itself on digital platforms under a single brand: EL IMPARCIAL.


The evaluation, migration and support services for the project were provided by Nubosoft.

Nubosoft is a Google Cloud Premier Partner focused on the Mexican market and experienced in thousands of Google Cloud implementations.

G Suite

Business Transformation for El Imparcial in the digital age


The Challenge

The organization is made up of 3 newspapers: EL IMPARCIAL from Sonora, FRONTERA from Tijuana and LA CRÓNICA from Mexicali. The group is present in print media in their respective locations, and digitally under a single brand: EL IMPARCIAL.

The IT Manager was looking for a solution on which he can have control of information on the content generated by his team of reporters, increase security over his news repository, without affecting productivity during the handling of documents and multimedia in his internal processes.

Talking about information security, their legacy system demanded a high cost in maintaining accounts and licenses, limiting their scalability and growth on their system.



The Solution

El Imparcial decides to work with Nubosoft to implement a solution that provides accessible, collaborative and secure tools on a single platform that can scale and adapt on demand.

For El Imparcial, migrating their systems to G Suite represented:

  • License cost savings
  • Control and authorship of information
  • Increase in productivity through collaborative tools
  • Infrastructure for content storage and publishing
  • Scalability

The use of collaborative tools for newspapers allows instant communication, information management, collaboration in creation and editing of documents to be part of their daily productivity and work culture through tools that promote these characteristics such as Hangouts Meet or Chat as a means of communication, Drive as a news repository and multimedia storage, Sites as an intranet and newspaper..

The issue of security and control of information is a priority, in response, the IT Manager with Nubosoft’s assistance, established several security policies for access management through Mobile Device Manager, monitoring the flow and detection of information leakage through the Auditor and Google Vault.

The Google News Initiative (GNI) is a program dedicated to the news industry to encourage the growth of journalism in the digital age. Through this program, Google supports the licensing of G Suite as incentives for the growth and promotion of journalism of El Imparcial, Frontera and La Crónica.

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