Caso de Éxito, El Imparcial


Business Transformation for El Imparcial in the digital age


The Challenge

The organization is made up of 3 newspapers: EL IMPARCIAL from Sonora, FRONTERA from Tijuana and LA CRÓNICA from Mexicali. The group is present in print media in their respective locations, and digitally under a single brand: EL IMPARCIAL.

The IT Manager was looking for a solution on which he can have control of information on the content generated by his team of reporters, increase security over his news repository, without affecting productivity during the handling of documents and multimedia in his internal processes.

Talking about information security, their legacy system demanded a high cost in maintaining accounts and licenses, limiting their scalability and growth on their system.



The Solution

El Imparcial decides to work with Nubosoft to implement a solution that provides accessible, collaborative and secure tools on a single platform that can scale and adapt on demand.

For El Imparcial, migrating their systems to G Suite represented:

  • License cost savings
  • Control and authorship of information
  • Increase in productivity through collaborative tools
  • Infrastructure for content storage and publishing
  • Scalability

The use of collaborative tools for newspapers allows instant communication, information management, collaboration in creation and editing of documents to be part of their daily productivity and work culture through tools that promote these characteristics such as Hangouts Meet or Chat as a means of communication, Drive as a news repository and multimedia storage, Sites as an intranet and newspaper..

The issue of security and control of information is a priority, in response, the IT Manager with Nubosoft’s assistance, established several security policies for access management through Mobile Device Manager, monitoring the flow and detection of information leakage through the Auditor and Google Vault.

The Google News Initiative (GNI) is a program dedicated to the news industry to encourage the growth of journalism in the digital age. Through this program, Google supports the licensing of G Suite as incentives for the growth and promotion of journalism of El Imparcial, Frontera and La Crónica.